The Thesis

Sometimes we have to be thrown off course in order to find out where we want to go. During the global economic crisis, we started to realize that many of the values and norms that had given our parents security and reliability had limits to them: Nine-to-five jobs for life? Big company brands? Retirement provisions? Either unreliable or completely obsolete. Instead, a life is waiting for us that we have already had a taste of in the past but that we haven’t really dared to try yet—a life that offers us freedoms, decision options, and ways of self-actualization we wouldn’t have even thought of a few years ago.

Welcome to the Meconomy: We turn our hobbies into our professions, making the places where we feel the happiest and where we are most productive the centers of our lives. We have to position ourselves like a brand, constantly acquire new knowledge, and outsource tasks to service providers in other countries. We feel easier about becoming independent professionals. Above all, however, we think and feel in a more independent way. It is a good, exciting, and fulfilling life—yet not everyone can lead it. The Meconomy will divide our societies right in the middle.

On the basis of numerous case studies, recent surveys, and practical tips, the book explains how lifehacking, personal branding, and global mobility can help you to become successful in this new world of work.


Actually, the plan was airtight. I had quit my well-paying, permanent employment because I wanted to be free. I wanted to get away from the daily grind at the office, from being directed by others, from the terror of nit-picky meetings and required attendance. I had even written a book called “Morgen komm ich später rein” (“I’ll be in later tomorrow”) about the fact that we are free to work when and wherever we want to—as long as the job gets done.

Die Meconomy in der Praxis: Wie man einen erfolgreichen Online-Shop für ungewöhnliche Lebensmittel gründet
Immer mal wieder treffe ich Menschen, die interessante Dinge tun und mir erzählen, dass es unter anderem mein Buch Meconomy ...
— 06.04.2016
Markus Albers is a Berlin-based freelance journalist and writer of non-fiction books. He is a correspondent of Monocle and writes for Brand Eins, Die Zeit, GQ, and AD. His works have been published in Vanity Fair, Der Spiegel, Stern, SZ-Magazin, and Welt am Sonntag.

»Why being stuck in the office every day isn’t a necessity.«

— Frankfurter Allgemeine Zeitung

There are three ways to buy Meconomy – depending on what format you prefer:

1) You can download the book as a PDF file here. The PDF version works on any computer as well as on many smartphones and e-readers. Besides, you get an animated color cover that looks pretty cool!

2) EPUB is the most common e-book format that works on almost all e-readers (note: with the exception of Kindle). EPUBs can also be read on the computer with freeware programs such as Digital Editions. The EPUB version of Meconomy is available at major e-book online shops like,, or

3) If you want to purchase Meconomy as an iPhone App , please go to iTunes Store or textunes (where an excerpt from the book can be read online). The pros of this format: Apps can be conveniently downloaded in no time, they’re easy to handle and the contents look great. Apps come with an animated color cover.

Please note: No matter which format you buy or where you download it from, the price is always the same: EUR 9.99. However, iTunes users don’t need to buy the book twice: Those who e-mail me their iTunes invoice will receive a free PDF version of the book (note: Unfortunately, this doesn’t work the other way round, and this deal isn’t valid for purchased EPUBs).